Beckett Dragon Ball Z Brand
I helped publish, market and edit two Dragon Ball Z publications: Beckett Dragon Ball Z Collector (monthly) and Best of Dragon Ball Z (Quarterly).
In addition to the publications, I also created a very successful marketing campaign strategy: Exclusive Irwin Toy Company DBZ figures that were only available when you purchased a subscription to one of our Beckett DBZ publications.
My promotion helped sell over 100,000 figures at the $30 promotional price (generated over $3 million).