Mattel HOT WHEELS

Beckett Hot WheelsBook 1Beckett-Price-Guide-to-Hot-Wheels2Hot_Wheels_Magazine_1Hot_Wheels_Magazine_1 Editorial Director, Author and Price Guide Director

 

Beckett Media and Mattel Toy Company

 

Worked on the official Hot Wheels toy brand for three years.

 

Convinced Mattel to promote our Hot Wheels Guide Book on the actual Hot Wheels toy packaging. This is a marketing strategy which Mattel had not tried in 40-plus years with the Hot Wheels brand.

 

See image of the Hot Wheels Price Guide book on front of the packaging. A URL link was also added to the reverse side of packaging.

 

This promotion was so successful we had to go back to the printer three times. Sold tens of thousands and could not keep them in stock.

 

We also published the official Hot Wheels Magazine. (see images below)

Beckett_on_HW_packagingHot_Wheels_Book_packaging10Hot_wheels_MAGAZINE_1

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