Oblivion Island Blu-Ray and DVD Promotions
Oblivion Island (FUNimation Entertainment)
I branded, marketed, and promoted the Disney-Pixar-like Oblivion Island children’s movie to US audiences. This animated film was originally released in Japan and FUNimation obtained the right to market and distribute the movie in North America.
My work includes the museum showings and promos, print and digital ad banners and collateral as well as working with the graphic design team to create an eye-catching box display.
I also lead the team to create a virtual reality iPhone app with the GOLDRUN app company. This app promoted the Oblivion Island characters, movie and involved e-commerce integration.
The film’s DVD/Blu-ray release was extremely successful out of the gate on Wal-Mart shelves around the country.